Participate in Go Smart Day with us – June 22, Downtown Courtenay

This may all sound familiar because it is! This year Imagine Comox Valley is once again spear heading a celebration of one of our most common yet underutilized (or mono-utilized) public assets - our streets! Previous years this was called Car Free Sunday. This year we’re aiming to use some more inclusive language in a hope to grow the movement even more!

Please join us in downtown Courtenay on Sunday June 22noon - 4pm for Go Smart Day! (see map for the route)


We are looking for participants of all types! Please share this with your networks and consider supporting this creative, engaging, status-quo challenging event in any or all of the following ways:

1. Share the message. Connect with us on Facebook and visit our website regularly. (FB: “Go Smart Day”, Or just pass on this email!

2. Host an activity. Be an attraction organizer, entertainment provider or host health and fitness, arts or culture activities! We have lots of space on the loop (see map attached) for organized and spontaneous activity. A hall mark of this event is that it is not overly scripted or organized so we welcome whatever you might have to bring to the day that day. That being said some heads up on what we organizers can expect is also appreciated as some races and other scheduled events will occur. (and if you have an activity that our insurance might not cover, it’s good to check with us! E.g. No booze and no bleachers please). So please let me know if you do plan to hold an activity by contacting me by email: or phone: 250 898 9045

The first two Car Free Sundays inspired live music, chalk art, tango in the streets, card games, stilt walkers, community booths, skateboard demos, garage sales, store specials, roller derby demos, restaurant deals and many other initiatives. We’re very excited to see what the people come up with this year for Go Smart Day!

3. Be a sponsor, vendor or volunteer! Volunteers will be asked to ‘host’ a blocked off intersection to remind traffic of the diversion. The shifts are only 2h and are in groups of two to allow you to also participate in the festivities and to share it with a friend. Intersection volunteers are encouraged to ‘activate’ their space with games, music, dance or whatever works for you. An orientation will be provided in advance of the event. To volunteer contact David Frisch at To learn more on how to help sponsor the event please contact Monique Robertson at 

4. Just come out on the day of the event with friends and family! We’d love to show the whole community how vibrant and alive our asphalt can be when we all use the space creatively!


Looking forward to working with you on Go Smart Day 2014! Please don’t hesitate to contact us if you have any questions or ideas!


Many thanks to our sponsors

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Imagine Comox Valley uses Elevate to Explore Use of Public Spaces

Two years ago world renowned leader in livable communities, Gil Peñalosa, was invited by the Comox Valley Cycling Task Force and the Comox Valley Cycling Coalition to imagine how the Comox Valley could become a truly ‘people-friendly’ community. Mr Peñalosa met with local community leaders and presented to a packed Native Sons hall on examples of how communities designed for people can function differently from communities designed for cars.

Citing research and tangible examples, Peñalosa explained how communities built around the automobile discourage active forms of transportation, contribute to the trend in North American obesity and other negative public health outcomes, create unsafe spaces for people, including vulnerable users such as children and seniors, create sprawling land use patterns and associated expensive infrastructure, as well as exercise a heavy toll on the environment.

Imagine Comox Valley was inspired by the tangible examples of the creative use of public space and initiated the Valley’s first and second Car Free Sundays as one of the identified “easy actions” recommended out of Peñalosa’s visit.

“In most communities, roads are our most expansive and expensive public space,” says Andrew Gower, board director of Imagine Comox Valley. “Imagine Comox Valley (ICV) saw an opportunity to host a Car Free Sunday as a tried and true event to raise awareness about our collective vision for these spaces and to physically bring people together. It was a lot of fun, we literally had people dancing in the streets!”

Car Free Sundays were held in both Courtenay and Cumberland in the fall of 2011 and again in the spring of 2012. The events inspired live music, chalk art, tango in the streets, stilt walkers, community booths, skateboard demos, garage sales, store specials, roller derby demos, restaurant deals and many other initiatives. While ICV spearheaded the event by organizing the road closure permit process, the event was community-driven and was successful due to the participation of numerous businesses, sports groups, artists and musicians, community animators and organizations.

“We had our share of controversy over the event,” acknowledges Gower. “We know that some residents felt it inconvenient that certain roads had restricted car use, but overall the feedback over the event was quite positive. And the road closures were limited to half a day. I’d say we were successful in raising awareness about a community service that is easy to take for granted.”

elevate_logoDespite this success, ICV will not be hosting a Car Free Sunday event for 2013. Instead, the group is using the Elevate the Arts event in downtown Courtenay to provide examples of creative uses of public space such as a temporary installation of a half pipe and a number of temporary ‘parking stall’ parks. ICV will also be providing an opportunity through the ‘Start Here’ community engagement arts project for residents to describe how their public spaces could be ‘enlivened’ to contribute to their quality of life.

MASC_Start-Here-logo_web‘Start Here’ is a community engagement project developed by CVAG in partnership with Imagine Comox Valley, the North Island College Fine Art Department, Highland Secondary, Elevate the Arts and a number of community animators. The highly interactive display will be housed at CVAG and uses a range of media to explore individual and group perceptions of the Valley. ICV will be contributing ‘Be Heard - Masked or Unmasked’, a videography opportunity that enables people to tell their stories. Participants are invited to sit in a tent where they have the option to wear a mask, and tell their story and vision for the Comox Valley to the video screen. Similar to a ‘speakers corner’, the installation provides a seemingly intimate space where imagination can let loose and visions are held. The ‘data’ from the entire ‘Start Here’ event will be used by ICV to create a multi-media presentation of a co-created vision that may be available at CVAG and other venues in the future.

“ICV saw a tremendous opportunity to harness the creative ideas from the community through the Start Here project,” says Pieter Vorster, board director of ICV. “Our organization’s mission is to help people re-imagine the Comox Valley as a truly sustainable place, for everyone. In order to help do that, we have to have a baseline ‘snapshot’ of what people care about in their community and what they think about on the day to day. Start Here will provide data for that snapshot.”

ICV intends to host a Car Free Sunday event in 2014 and will showcase the information that was collected during this year’s Elevate the Arts and ‘Start Here’ project.